word count: 3000
The coursework consists of a group assignment (project, report and presentation). The group presentation and one 3000 individual report, based on an export project, will assess the following intended learning outcomes:
• Critically analyse and evaluate the trade exchanges at both quantitative and qualitative levels.
• Show knowledge of the main trade, investment and promotion tools.
• Demonstrate understanding and capability to elaborate an articulated export strategy for an international company, comprehensive of all the main phases and with discussion of its critical issues.