Visuals, a picture, chart or presentation that appeals to the sense of sight used in promotion or for illustrations or narration. There are certain visual aids used to enhance business reports, sales proposals or marketing collaterals, they include:
They are quick economical visual aids for briefing small groups because the charts, felt-tip markers and illustrative materials are readily available. Flip charts are easy and economical to make and update, they are good for interaction with the audience, and they provide the audience with something to look at in addition to the speaker. They can also be prepared before and during the presentation and can be converted into slides.
Flip charts do have limitations such as they may require the use of drawing talent, they are not suitably used in a large audience setting and may be difficult to transport.
This is the use of a computer to project information coordinated with slides by use of electronic synchronizers e.g. power point. Computer projections are professional in appearance, good for large or small groups, there is evidence of preparation, it is up-to-date technology and very easy to update.
The disadvantages to using computer projections are that they require special equipment, require significant time to create and they also do require graphic skills.
I think computer projections are more appropriate because they are modern technology and easy to work with. They apply to both small and large groups and their images are of high quality, this makes the presentation very interesting and lively because it is easy to integrate in discussions. In this digital age, another benefit is that they enhance learning because interactive effects can be used to reinforce the material learned. Colors, effects and format can all be customized for effective teaching, which helps an audience. This also helps presenters because visual aids are simple to create. There are many software packages that presenters can use to their benefit, including Microsoft PowerPoint.
Flip charts are inappropriate because they are highly recommended for small business presentations or when you have a chart that is large enough for everyone to see. They require you to be clear in your writing since the presentation could be manually written, which is not an easy task. Flip charts can also be a little bit untidy and confusing for people with poor writing and spelling skills which is embarrassing. They are also difficult to transport and mainly apply to small groups. When using flip charts you have to make sure that you use block lettering since it is easiest to read. Use all capital letters and do not slant or italicize letters. The color must vary and you also have to check from a distance to make sure the color works well and is not distracting. On the other hand in computers you can adjust all this things without having to go through all this processes and it saves on time, energy and a whole lot more. I would advocate for computer projections anytime because it is appropriate for presentations.
RE: 71561852 CREATING VISUALS
1. Lenny Laskowski 11 Tips for using Flip Charts more effectively.
Retrieved from: http://www.ljlseminars.com
2. Teaching kimchi
Retrieved from: www.teachingkimchi.com/315/commonly-used-visual-aids