Materials Handling/ Packaging Field Research Report

Introduction: You are a consultant hired by a consumer products research company to analyze the packaging of various consumer products. Your first assignment is to go into a retail store and pick three products which consumers purchase on a frequent basis. Then, from a consumer perspective, identify the products and complete the Materials Handling/Packaging Analysis Checklist found on the student website in which you rate each item’s packaging.

Create a 1,050- to 1,400-word field research report assessing how technology impacts materials handling and packaging discussions.

Draw comparisons between two of your chosen products and identify what aspects of their packaging would assist or hinder the materials handling function for the logistics provider. If these were products you were manufacturing, what packaging changes would you recommend and why?

Provide at least two references.