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Contrast the advantages of utilizing company-owned plants to using a large network of suppliers.

Please use the following as one of your references…

Kerin, R., & Peterson, R. (2013). Strategic marketing problems: Cases and comments (13th ed.). Upper Saddle River, NJ: Prentice Hall.

Unit V Case Study

For this assignment, read the case study, “VF Brands: Global Supply Chain Strategy,” on page 437 of your textbook. Once you have read and reviewed the case scenario, respond to the following questions with thorough explanations and well-supported rationale.

1. Contrast the advantages of utilizing company-owned plants to using a large network of suppliers.

2. The development of strategic supplier relationships was discussed in the case. Why is this important to both the

company as well as to the suppliers?

3. Analyze the strategic growth plan of VF Brands with respect to their acquisitions. Their mission in these

acquisitions was to preserve the organizational culture and unique brand identities of these acquisitions. Why was

VF Brands concerned about this?

4. Analyze whether VF Brands should expand the “Third Way” sourcing strategy, expand internal manufacturing, or

do more traditional sourcing. Include your rationale.

MBA 5841, Strategic Marketing 3

Your response should be a minimum of three pages in length, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations per APA guidelines.


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