CONSUMER BEHAVIOUR
Adventure consultants is a Mountain guiding company with a heritage of climbing expeditions to the world’s highest peaks and wilderness treks to the more remote corners of the world.
They target everyone who loves adventure and is physically fit to do the expeditions and wilderness treks.
Their key main visual imagery includes snow capped mountains, people trekking up the mountains and the rough terrain of the mountains.
Adventures consultants highlight all the expeditions that they have, the various trekking destinations, the courses taken in their climbing school, what they stand for and how to contact them.
They have tackled the risks involved quite good because before going for an expedition or trek they make sure your fit to do them by:
 They have World class qualified mountain guides who are extremely capable and well experienced.
 They travel in small groups in order to lessen impact and increase one’s personal satisfaction.
 They have proven tactics and a steadily high success rate
 High standards of training, medical back up and expedition resources including up to date communications and weather forecasting technology.
 Excellent catering to ensure strength and nourishment throughout the expedition.
 Their expeditions are supported by professional administration and organizations.
They also ensure that climbing members are:
 Have a high degree of health and fitness which is necessary for a prospective expedition.
 They ensure that climbing members have stamina and are familiar with modern climbing techniques. They will be required to carry only their personal clothing and equipment on the route unless instructed otherwise
 To those high altitude climbers they are advised to develop experience and confidence before attempting the world’s highest peaks. Performances at high altitude depends on a person’s physiology and how they adapt to thin air as much as it is before their mountaineering experience. Performance and experience provide the main criteria for summiting.
Sources cited:
www.adventure.co.nz