Order Description
This piece of coursework will require you to research and critically analyse a failed or failing venture. Choose a medium to large size business that has failed in the past 10 years or is currently experiencing significant financial problems. It should be a publicly listed company (so you can access shareholders’ reports) and covered by reputable sources in the business and news media (e.g. Forbes, BusinessWeek, BBC). You will use tools and concepts drawn from lecture material and independent study to identify root causes of failure on multiple levels and develop a turnaround or exit strategy.
A good assignment will:
Conduct a multi-level analysis to identify and evaluate the root causes of failure, and any changing conditions or major decisions that were central to the failure process
Present an overview of company performance prior to and after the time period during which failure occurred
Understand failure as a process rather than as an event, i.e. illustrate how failure develops over time
Offer considered rationale for turnaround or exit strategy recommendations
Include a balance of analytical and descriptive writing, as well as diagrams where necessary
Frame and support analysis and argument with relevant academic literature
Be clearly structured and written with references in Harvard style format
STRUCTURE and WEIGHTING
Introduction – Introduce the case with evidence (25%)
Identify – Conduct a systematic multi-level root cause analysis (40%)
Strategise – Develop and present a turnaround or exit strategy (25%)
Conclusion – Summarise and present key takeaways (10%)
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