Essay – 5-8 Page Analysis Paper
Choose a luxury brand. Examine how that brand utilizes or does not utilize the 8 P’s. Discuss whether they could be applying one of the 8 P’s of Luxury Branding better to more cleary broadcast their brand image and increase sales.
8P’s : 1. performance 2. pedigree 3. paucity 4. persona 5. public figures 6. placement 7. public relations 8. pricing
NOTE: Write the paper in 8 sections with headings. One section per P. In each section, analyze your brand’s use of the P using “The 8 P’s of Luxury Brand Marketing” article, and then compare what your brand has done to what Louis Vuitton did in the textbook and on their website.
Reference page required – Max 4 sources.
The sources can ONLY include the following:
a. The 8 P’s of Luxury Brand Marketing (file attached)
b. Louis Vuitton Japan textbook
c. The luxury brand’s website you chose to analyze (i.e. www.Gucci.com, www.Fendi.com, www.Armani.com, etc.)
d. The Louis Vuitton website: www.louisvuitton.com