word count: 2000

Choose a fashion brand of your choice and discuss how the brand might develop a competitive development strategy to engage with the needs of the consumer tribe that LSN Global have named as “Fabs”

• Choose a fashion brand. (Please note take care having read the article to choose a brand whose values are potentially in alignment with those of the consumer tribe known as “Fabs”.)

• Discuss and propose what your brand could strategically do to engage the consumer tribe known as “Fabs”. (Please take into consideration the brands identity.)

• Identify and assess what three key actions your brand, as a business, would need to take to implement and make the most of this increasingly important market