Case-killer coke: the campaign against coca-cola
Coca-cola (or coke) is a carbonated non-alcoholic beverage .The company that produces the soft drink is The Coca-Cola Company that was registered in the U.S in 1944.
The group that started “campaign to stop Killer coke” claimed that Coca-Cola used illegal and dishonest ways so as to make profit. The campaign was ignited by the slaying of a worker at a coca-cola factory in Columbia. The name of the victim was called Isidro Segundo Gil.
During the 1970s, a coca-cola bottling company in Guatemala had murders committed to its employees who were union members. Come February 2010, lawsuits were filled against The Coca Cola bottling company in Guatemala on behalf of eight victims on whom crimes such as murder, rape and torture of union leaders and their adjacent family members were committed upon.
In Columbia, Panamerican (Panamco) bottling company had been pointed a finger at for hiring mercenaries to kill the union leaders. Columbian trade union (SINALTRAINAL) had headed a campaign against and an impose sanctions against coca-cola products because of terrorization, holding hostages and killing of the workers whose main objective was to reduce the salaries. There has been rampant racial discrimination in the coca-cola company of black people who were not represented in the higher levels of the management, paid low wages compared to the other white workers and always fired habitually. In 2003, lawsuits were opened against the company and it did accept to compensate the plaintiffs $192.5 million that ultimately forced it to put in management practices.
To put salt to the injury a family that was dwelling in Canada filed a lawsuit against the coca-cola company in 1997 (under the Alien Tort Statute, that gives non-US citizens that offers an opportunity to them to sue in US courts for any abuse of the international law) claiming that the company purchased their property (Bigio family property) in Egypt after it was illegally taken from them in 1960s under the foundation that they were of Jewish origin. Their property had been nationalized by Garmal Abdel Nasser. The coca-cola company bought without reimbursing the family.
The company worked together with the Nazi-regime during its stronghold between 1933 to 1945 and it sold millions and millions of bottled soft drinks to Nazi-Germany.
Environmental impacts: In India, there is a notion that the water that is used in the manufacture of the soft drink may be contaminated with astonishing large levels of pesticides or any other chemicals that may be dangerous to the health of people. Prior to the large quantities used to produce the soft drink, (nine liters to produce one liter of coke as claimed by activists) water reservoirs, rock strata and water tables are drying of water and the farmers who are with no otherwise look for other favorable places. For example in the year 2004,local administrators in Kerala ordered close the coca-cola bottling company because it was responsible for the lowering in the quantity and quality of water for the farmers and villagers. In Plachimada, India, the coca-cola company was pointed accusing fingers at as in for polluting groundwater and soil thereby rendering the farms useless. In Varanasi, northern India, the bottling companies have been accused of polluting the underground water for discarding waste water into the adjacent land.
Products are found with toxic substances among them lindane, DDT, Malathion and chlorpyrifos which trigger cases such as cancer.
Swot-analysis: the coca-cola company is the leading produced and dealer of soft-drinks. Its product name is strong and products assortment
Strengths: it is the leading product globally, its businesses are in huge degree and it has a healthy development in three divisions.
Weaknesses: its progress in North America is very slow; income from operation services is diminishing and a unenthusiastic publicity.
Threats: extreme market contest, reliance on bottling associates and the slow intensification of carbonated soft drinks.
Opportunities: it has lead to an increase in Hispanic population in the U.S, increasing bottled water market and achievement in the concentrated contest.
Strategic alternatives: the company should produce corresponding products that are hard drinks,it should use all natural and healthy drinks and it should improve the efficiency of the current processes that is by lowering the consumption of energy and sugar-based drinks and by becoming an example in the environmental campaign like by more bottling and recycling of the existing bottling materials. It should also increases the transportation of their products to the rural areas .It should also increase distribution to the markets that are underdeveloped. Also it should conduct collaborations with new facilities. They should offer varying prices at varying seasons. It should offer enticements to its retailers like free samples so that they market their products. The coca-cola company should listen to its customers and know what people yearn their product to be. The company should eye how they can heighten the level of their consumers by offering varying products, varying flavors and packing their products in varying quantities that is ranging from satchels.