Assess the nature of risks and opportunities in emerging markets.

odule learning outcomes being assessed
1. Understand and critically analyze markets and industries in the new emerging economies
2. Understand the nature of doing business in emerging markets
3. Assess the nature of risks and opportunities in emerging markets
4. Appreciate the nature of the new global business environment especially the geopolitical dynamics of countries as well as the role of governments and other institutional actors
Assessment Information

This assignment requires you to write a 3500 word original report on the following:

Develop a country analysis report for an emerging market of your chosen country – drawing on the material we have covered in this module. Your assignment should address the key aspects of doing business in the selected market.
The market you select MUST BE DIFFERENT to that selected for Coursework 1.

Your analysis should include the following:

1. The local business environment. What are the main strengths and weaknesses of the local business environment? What are the main threats and opportunities confronting business in this market?
2. Globalization and International Trade: Is this emerging market well integrated into the global economy? For example, is the country a member of the big international economic organisations? Does it subscribe to many international trade agreements? To what extent does it protect key industries (for example, does it limit or ban foreign companies from certain sectors)?
3. Legal environment. Is the legal system effective? Does the legal environment give business confidence that they will be able to manage risks effectively? For example, can companies be sure their property rights (especially intellectual property) can be enforced? Are companies likely to encounter crime and corruption? Do businesses need to worry about human rights?
4. The cultural and social environment. How might the values and norms, societal characteristics, customs, ethics and other peculiarities of your chosen emerging market affect the conduct of business?

5. Environment and ecological issues. Does your chosen country effectively manage environmental and ecological problems? What environmental and ecological issues might businesses operating in tis emerging market encounter?

Please Note:
• • Coursework require you to analyse a COUNTRY not a company or an industry. In other words we are looking for you to provide an assessment of the prospects of a country emerging market as a whole rather than the prospects for one company or industry in that market.
• • The coursework should take the form of a business report complete with an executive summary and recommendations. While it is not compulsory we would suggest that you structure the report around the six assessment criteria.
• • Make sure that the claims in your report are backed with evidence (for example, don’t just tell us a country has a large population or middle class – tell us how many people belong to the middle class and how, if it all, it is growing). Also please ensure that your report is based on credible sources (academic or otherwise).
• • Make sure that you explain why your points are important. Using the same example, don’t just tell us there is a growing middle class, tell us WHY that is important.
Assessment Criteria
This table details the weightings of the six criteria by which your work will be assessed.

Criteria Proportion of overall coursework mark
1. PART A: The local business environment 20%
2. PART B: Globalization and International Trade 20%
3. PART C: Legal environment 20%
4. PART D: The cultural and social environment 20%
5. Part E: Environment and ecological issues 10%
6. Conclusions and recommendations 10%

Please refer to the Marking Scheme below for information on how work is assessed and graded.

Mark range

70 – 100%
In order to secure a mark in this range, a candidate must submit an outstanding answer that could hardly be bettered. In addition to the criteria identified below for a mark between 70-­‐85%, an answer scoring a mark of 85-­‐100% would show an excellent level of understanding and critical/analytic skills and originality. For example, such an answer would include new insights into doing business in emerging markets which are not drawn from the literature but from the student’s own critical thinking, and which add something to the existing literature.

An essay in this range will demonstrate a strong understanding of theories, concepts and issues relating to doing business in emerging markets. There will be evidence of wide-­‐ranging reading from a variety of valid sources (as described and presented in the marking criteria for 60-­‐69%).

The assignment must be written in a clear, well-­‐structured way with a coherent and seamless flow and show evidence of independent,
Mark range
critical thought. It must show extensive relevant reading on the subject and intelligent use of the material to present a well-­‐balanced and well-­‐argued assignment. For example, the student will have considered a range of relevant issues and be able to assess the strength and weaknesses of various approaches/arguments and put forward a confident and articulate view of their own.

60 – 69%
An essay in this mark range will demonstrate a good understanding of the requirements of the assignment and of theories, concepts and issues relating to doing business in emerging markets. An assignment in this percentage range will include a balanced discussion of issues central to the question, how these are addressed by different authors or sources and some critical thinking into their relative merits or shortcomings.

The answer will be contain few errors and little, if any, irrelevant material. It will show evidence of reading from a variety of sources (i.e. more than 3 or 4) but not so many sources that the discussion loses focus and becomes unclear or irrelevant. All sources should be of some academic merit (e.g. books, journals, reports, media publications). Unreferenced material from non-­‐credible internet sources MUST be avoided.

All sources must be included and properly referenced in the references. The assignment will be well-­‐organised and clearly written/presented overall.

50 – 59%
The answer will demonstrate some reasonable understanding of relevant theories, concepts and issues relating to doing business in emerging markets but also some minor errors of fact or understanding.

The assignment will not be based on an extensive range of sources (for example few references are included), or much evidence that they have been read closely or well-­‐understood. For example, the assignment will retell sources rather than analyse them.

The assignment may be quite general in part. Some errors may be present and some irrelevant material may be included.

The essay may not be particularly well-­‐structured, and/or clearly presented and contain some spelling mistakes and grammatical errors. A few sentences may be unclear.


As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else’s writing or thoughts and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else’s writing or thinking. This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit

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