Write a 1-page essay responding to the prompt below.
After reading the attached article, “Are Museums Selling Out?” – discuss how luxury brands use museum exhibitions as a marketing tactic. What does the museum exhibition do for their visibility? Think about the 8 P’s. How does a museum exhibition help promote the brand as luxury? When a brand helps to sponsor a museum exhibition what does this do to the legitimacy of the cultural exchange? Why do luxury brands want museum exhibitions and what do they use them for? Why do museums want the luxury brand exhibitions? What do they do for the museums? (Use quotations and cite article where appropriate)