Analyze the specific objectives for the Integrated marketing communication program of Priceline.com.

Analysis of the specific objectives for the Integrated Marketing Communication program of Priceline.com. What is Priceline trying to accomplish with the IMC program and what role do the various IMC tools appear to play in this process? (1 page)

– Analysis of the sales promotion strategy and the various types of sale promotion tools used in the IMC program by Priceline.com (1 page)

a file containing an introduction for this essay will be attached with this order, so writing a general introduction is not necessary


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