ENVIRONMENTAL SCAN/PEST
Detailed and Critical PEST Analysis:
Relevant to the sector and subsector. Identify and critically evaluate the critical success factors for the sector. Reference to journals and other published work is expected.
Detailed ratio (financial and non-financial) analysis:
To determine the financial strength of the company in areas such as profitability, liquidity, investor ratios, gearing, and share price performance-other financial information of use. Use tables and charts to summarise data and show trends. Rank best and worst for each ratio analysed. Justify the chosen ranking method.
SWOT Analysis:
With reference to the PEST, ratios, and additional analysis carry out a detailed SWOT analysis for each of the companies. Rank best and worst for the SWOT analysis. Justify the ranking method.
Marks for Environmental Scan/PEST
CRITICAL DISCUSSION OF FINDINGS AND RECOMMENDATIONS
Overall Ranking
Develop an overall ranking template /model for the ratios and the SWOT. Justify the overall ranking method. Explain the results and why the overall best and worst performing companies are in the current position. Reference to journals and other published works is expected.
Recommendations
Based on the PEST, ration analysis, SWOT and overall ranking, come up with recommendations to improve the overall performance of the companies. Link bank to the PEST (identified critical success factors). Reference to journals and other published works is expected.