Read this week’s required article: “How Companies Can Get Smart About Raising Prices”.

In a three- to four-page paper (not including the title and reference pages): Retrieved from the ProQuest database.

• Explain how to successfully get customers to pay more for your products. Reference the article in support of your response.
• Explain how a specific pricing strategy will allow you to raise the price on your product successfully.

The paper

• Must be three to four double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center.
• Must include a separate title page with the following:
  • Title of paper
  • Student’s name
  • Course name and number
  • Instructor’s name
  • Date submitted
• Must use at least three scholarly sources from the Ashford University Library, one of which must be peer reviewed, in addition to the textbook.
• Must document all sources in APA style as outlined in the Ashford Writing Center.

Must include a separate references page that is formatted according to APA style