Organizations/companies can find new ways to meet customer needs by rethinking their markets. In order to gain advantages over competitors, companies can differentiate their products and processes to reduce social, environmental, and economic costs or to improve the benefits provided to their stakeholders. What companies or organizations in the Kingdom of Saudi Arabia have been rethinking their markets and what advantages do they hold over their competitors?
Epstein, M. J., & Buhovac, A. J. (2014). Making sustainability work: Best practices in managing and measuring corporate social, environmental, and economic impacts (2nd ed). Sheffield, UK: Greenleaf Publishing. ISBN-13:9781609949938