Bringing UBER to UAE

Bringing UBER to UAEPaper instructions:OverviewThe objective of this project is to come up with a creative e-commerce idea by utilizing theconcepts & examples that we have covered during the semester. Especially, you may thinkabout an idea of using mobile and social technologies in new and unexpected ways.You are expected to do two things: come up with an idea for a new e-commerce business anddevelop a business plan for this business. The business could be any type of business like B2C,B2B, mobile, social, etc. In order to sell your idea, you will prepare a PowerPoint presentationand present your idea to the class in a persuasive manner. You are required to submit aproposal about your project idea.Learning OutcomesThe learning outcomes for this project include the following.1. I expect you to be able to apply the concepts from the class to a new setting so that youillustrate your learning of e-commerce concepts. (40%)2. I expect you to identify a problem context where e-commerce technologies will providea good solution or improvement over the existing situation. I need you to be able tobrainstorm interesting ideas in a team setting. (20%)3. I expect you to develop a good (detailed and comprehensive) e-commerce businessplan. (20%)4. I expect you design professional-looking, well-organized PowerPoint slides. I want you todeliver a professional business presentation that will convince the audience about thesustainability of your business model. (20%)5. I want you to work in teams, divide the tasks into subtasks, and delegate it to teammembers, follow up on the work done, and keep your team members accountable.Requirements1. Business Overview:Describe the nature and purpose of the business.a. Mission and strategic goalsb. Business Model Overviewa. Type of business modelb. Short description of products or services; revenue modelc. Short description of value proposition MIST 280 Project (same team members as before) – 15%Due: Sunday, January 19th22. The Ideaa. Describe your idea, the problem you intend to solve for customers or tradingpartners.a. Include at least two use cases to describe how your solution works from thecustomer perspectiveb. Describe the technological solution. If a web site, a mock-up of the site would behelpful. Just draw it and insert text boxes with links, buttons, titles, etc. Insertphotos where desired. Just let us know what you’re thinking about as vividly andquickly as possible.3. Marketing plana. Describe the customer base: How large is the market space? Describe the marketspace (i.e., what are the customers like?): Demographic, Geographic,Psychographic, Consumer characteristics.b. What is your strategy to make consumers adopt your product/service? Where willyou advertise? How much will it cost?c. How will you monetize your efforts? What is your pricing? Describe your revenuemodel in detail.4. Operational plana. Describe the inputs, processes, procedures, and activities required to create theproducts the business will sell or services the business will deliver (e.g. businesslocation, facilities, departments, number of employees).5. Financial plana. Provide reasonable estimates for projecting the potential revenues and/or costs for5 years. Include a table or chart with the following values:i. Include fixed costs, variable costs, and advertising costsii. Include amount of sales and revenue from salesiii. Identify when the business will become profitable6. The Competitive Environmenta. Provide an overview of the industry that is represented most closely or relatedmost strongly to your innovationb. Describe the most important industry forces (with respect to Porter’s fivecompetitive forces) MIST 280 Project (same team members as before) – 15%Due: Sunday, January 19th37. Conclusiona. Conclude with a good argument of why you believe that you have a good ideaDeliverables & Submission InstructionsProposalDue date & time: 01(boys): January 5th, class time; 51(girls) January 6th, class timeYou are required to submit a half-a-page to one-page proposal about your project idea.The proposal will be hard-copy and handed in before or after class.PowerPoint PresentationDue date & time: Sunday, June 19th2014 at 11:55 pmYou are required to submit your report as an PowerPoint ppt(x) file. You need to namethe file in the following way: Section-GroupName.pptx. You must replace Section withyour actual section, GroupName with your group’s name. For example, 01-Awesome.pptx for section 01, group name Awesome. You must submit via BlackBoardusing the submission tool (not DropBox); otherwise, there may be mark deductions.Only one team member will submit the PowerPoint file. All teams will submit their filesat the same time.* Students should anticipate technology problems and submit their fileson time.The presentations will be scheduled during the last two weeks. MIST 280 Project (same team members as before) – 15%Due: Sunday, January 19th4Policies? There is 5% (out of the full mark) per day late submission penalty for each day after thesubmission deadline.? If there is suspicion that the report is not prepared by the team, there will be severepenalties, which may include a zero mark for the assignment.


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