First, we need to identify an opportunity for a new e-business to be launched to the UK market and describe the product or service that you will offer. Then:
• Explain the e-business model using the Business Model Canvas
• Explain the value proposition using the Value Proposition Canvas
• Map the customer journey with touch points for your target segment, understand the customer segment and shopping behaviours. This will provide an overview of the online and offline buying behaviours of your customer segment and your segment’s ‘click ecosystem.’ Also identify a possible sector to focus the business on
• Develop a customer persona
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