This assignment is an abbreviated marketing plan for you. Your approach can be marketing yourself for some desired job/position or marketing your own products/services to potential clients. Still, try to focus more on what you personally have to offer. How can you develop your own brand and competitive advantage? Either way, you will follow the basics of a marketing plan (from outline below). See the articles in Blackboard (in Course Docs…Articles) for some additional ideas.

In each section, address the critical points directly and succinctly, limiting the overall paper to about 3-4 double-spaced pages. You can include illustrations if appropriate/helpful. Organize the paper according to the outline below (and make sure you address each part), but write it as a business report (APA format, full sentences/paragraphs, sections with headings). It is okay to write in first person (e.g., “I” and “my”) for this assignment (since it is about you!).