Choose a specific product that you use on a daily basis (such as food items, toiletries, or your car) and apply the 5W customer analysis model (Exhibit 3.4)   to yourself:

a. Who are you (demographics, psychographics, etc.)?

b. What do you do with the product (consumption, storage, disposal, etc.)?\

c. Where do you purchase the product? Why?

d. When do you purchase the product? Why?

e. Why and how do you select the specific product?

f. Why do you not purchase competing products?

(2) Review the sociocultural trends in our society today (Exhibit 3.7).  What other trends would you add to the list?  What trends are specific to your generation that cannot be universally applied to all Americans?