In this assignment, you will conduct an evaluation of a company based on its annual report. This assignment will provide you with the skills to better analyze a company based on publicly available information.

Obtain the Whole Foods Market 2010 Annual Report by visiting the Whole Foods Market site or searching Google. Review Whole Foods Market’s 2010 accomplishments as well as its goals and strategies for the future.

Based on your review, respond to the following:

• What is the Whole Foods’ company strategy? What were the company’s goals and were they successful in achieving those goals?
• Would you invest in Whole Foods stock? Why or why not?
• What recommendations would you make to senior management for the upcoming year? Would you consider expanding into new markets? Would international expansion be profitable? Are there new products or services that you would recommend to management to offer? Are there markets that you might recommend closing or products/services that should no longer be offered? Should prices be reduced or increased?

(Note: Stating you have no advice or that management should keep doing what they have been doing is not sufficient.)

Write your initial response in 200–250 words. Apply APA standards to citation of sources