Step # 1 Please watch the 60 Minutes video below on the Italian firm Luxottica.

Question # 1 Is this firm, in fact, a monopoly or not? Explain why it is, or it is not, in depth.

Question # 2 How can smaller competitors and or retailers compete against them? Specifically refer to and cite firms like Warby and Parker.

Question # 3 What would YOU do to succeed if YOU were the owner of a firm that was one of their direct competitors?

Question # 4 If you were one of the owners of Luxottica, what other consumer product items should you offer for sale, or what other businesses should you consider entering?

You must type your report.

You must SPELL CHECK, your report to avoid misspellings.

You must double space your report.

You must read your report prior to submitting it to me for grading.

You must clearly label each answer so that I can easily relate to your responses.

This final exam essay assignment is due on, and will only be accepted on the EXACT date specified.