Using the media as a tool can be powerful when promoting a health program. There are a number of steps that need to be taken in order to effectively disseminate a message out to the group you are trying to influence. Media advocacy and social marketing are useful resources a health educator can use in a number of different ways and for a number of different reasons. For example, social marketing may be used to influence individual behavior where as media advocacy might be utilized when attempting to influence policy makers (CFOC, 2008).

Case Assignment

In a 2- to 3-page paper:

1.Identify the steps you would take when designing a social media campaign (provide 5-6 steps, use your required readings as a guide, and use bold headings to clearly identify each step.)

2.Describe each step you indentified and its importance when designing a media campaign.

3.Identify which of the Responsibilities and Competencies of a health educator a media campaign would address.

Assignment Expectations

You must clearly show that you have read the module home page and the required background materials that relate to this assignment. You are welcome to do research in addition to—but not instead of—the required readings.

Even though the papers must be written in your own words, you are required to use scholarly and professional sources to support your statement. Cite sources for any statement of fact or idea that is not common knowledge. You must cite the sources within the body of the paper and include a reference list at the end of the paper.

Quotes are very rarely needed; if necessary, they should comprise much less than 10% of a paper and must be in quotation marks and properly cited.

Draw upon a broad base of scholarly literature to support your statements. Websites and fact sheets may be a useful starting point; however, you are expected to locate peer-reviewed readings on your topic from the electronic library.

Wikipedia is not an acceptable source of information. Use credible, professional, and scholarly sources such as peer-reviewed journal articles from the Online Library, and government, university, or nonprofit organizations’ websites.

Your papers will be evaluated on the following factors:

•References—citations are used within the body of the paper any time you state a fact or idea that is not common knowledge. A reference list is included at the end of the paper.

•Precision—you follow all instructions and you answer each part of the assignment.

•Breadth—you show broad knowledge of the module’s topic.

•Depth—you go into detail to show more critical thought about the specific tasks or questions in the assignment.

•Clarity—the extent to which you elaborate and include discussion or examples as asked.

•Application—the extent to which you apply the information to a real-life situation related to the assignment, if asked.

Required Reading

Optify. (2014). How to build a social media campaign. Retrieved on July 20, 2014, from http://www.slideshare.net/ArtilleryMarketing/how-to-build-a-social-media-campaign-15591263

(Note: Make sure you are on the “How to build a social media campaign” slideshow. Then scroll down the slideshow. There are 21 mini-slides/pages.)

Connecticut Health Policy. (2013). The health advocacy toolbox: Writing to policy makers. Retrieved October 1, 2013, from http://www.cthealthpolicy.org/toolbox/legislative/writing_policymaker.htm

Contra Costa Health Services. (2013). Preventing chronic disease: Launching a media campaign. The Community Wellness & Prevention Program, Retrieved October 1, 2013, from http://cchealth.org/groups/chronic_disease/guide/media.php

National Commission for Health Education Credentialing [NCHEC]. (2010). Areas of responsibilities, competencies, and sub-competencies for the health education specialists 2010.

http://www.nchec.org/_files/_items/nch-mr-tab3-110/docs/areas%20of%20responsibilities%20competencies%20and%20sub-competencies%20for%20the%20health%20education%20specialist%202010.pdf

Society for Public Health Education (SOPHE). (2010). Responsibilities and competencies. Retrieved October 1, 2013, from http://www.sophe.org/Responsibilities_Competencies.cfm (Also available in the Presentations folder.)

Optional Reading

National Institute of Mental Health [NIMH]. (2015). Mental health information. Retrieved on January 18, 2015 from http://www.nimh.nih.gov/health/topics/index.shtml

National Survey on Drug Use and Health [NSDUH]. (2014). State estimates of adult mental illness from the 2011 and 2012 national surveys on drug use and health. Retrieved on January 18, 2015 from http://archive.samhsa.gov/data/2k14/NSDUH170/sr170-mental-illness-state-estimates-2014.htm

Substance Abuse & Mental Health Services Administration (SAMHSA). (2012). Campaigns & Programs [Resources Center to Promote Acceptance Dignity and Social Inclusion (ADS Center)]. Retrieved from http://promoteacceptance.samhsa.gov/campaigns/default.aspx