4. Describe the different type/kind of advertisements, (brand, local, national, etc.).

Find 4 outdoor advertisements (not from the internet) using at least 3 different methods/vehicles of out-of-home advertising. Include three you think are effective and one that you think is not. Use the text to explain why and do the following for all 4 advertisements:

1. Identify the date, day and location.

2. Photograph or sketch each ad on a piece of paper. Use stick figures if you have to, just get the idea across.

3. Define the target audience.

4. Describe the different type/kind of advertisements, (brand, local, national, etc.).

5. Discuss the creative style/design of the advertisements.

6. Identify/discuss different advertising techniques as described in the text as it relates to illustration, copy and message.

7. Type and be ready to present in class on 4/30/15.


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