3. Was Sherman’s strategy that of a shrewd business executive? Did Sherman act ethically in his strategy?

Baron, D. P. (2010). Business and its environment (6th ed.). Upper Saddle River, NJ: Prentice Hall.

Unit V Case Study

 

 

 

Read “Patent Games: Plavix” found on page 406 of the textbook. Answer the following questions (located at the end of the Case Study):

 

1. Why did Bristol-Myers Squibb and Sanofi-Aventis seek a settlement rather than let the patent infringement case go to trial?

 

2. Should Bristol-Myers Squibb and Sanofi-Aventis have attempted to pay Apotex to prevent it from launching a generic version of Plavix?

 

3. Was Sherman’s strategy that of a shrewd business executive? Did Sherman act ethically in his strategy?

 

4. Should the FTC and the state attorneys general have rejected the agreements?

 

5. Did Bristol-Myers Squibb likely violate the deferred prosecution agreement?

 

 

 

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