I. Short essays answers:
1- there are three primary approaches when hiring staff for positions in a foreign country: geographic, polycentric, and ethnocentric. Explain each approach. Assume you a young French person and work for Carrefour( a large French retail and grocery company: they compete worldwide against Walmart). Carrefour has promoted you and transferred you to become the General Manager of a newly built retail store in Bangalore, work in the Bangalore store and hold a spectacular grand opening within the next 3 months. Discuss the staffing approach you would follow to hire your local management team and store workers. Explain why your approach will be the most successful one in this situation.
2- Explain the concept “Liability of foreignness”. Chipotle Mexican Grill restaurant have been very successful in the U.S. However, the have encountered many challenges as they expanded overseas. Specifically, they have been struggling to success in London, England. Why do you think Chipotle is having difficulties in England? In general (not specifically related to Chipotle) discuss 2 “liability of Foreignness” advantages and 2 disadvantages a company faces when operation in a foreign country.
3- You are the CEO of Dell Computer (a large U.S. personal computer) and are planning to open a new factory in Colombia. You have several options of how to enter this new foreign market. List and explain 2 potential equity modes of market entry. Discuss 1 advantage and 1 disadvantage of each mode of market entry.
II. 1- In chapter 14 in the book “The World Is Flat” (Dog’s Hearing), the author discusses the boundaries between our public and private lives and says they are quickly being erased. He discusses the “ Digital Footprint” and “ you get fewer second chances in a flat world” Finally, he includes my all-time favorite quote from Mark T “ Always tell the truth, that way you won’t have to remember what you said. “ Explain the meaning of the following concepts “ digital of footprint”, fewer second chances”, and “ always tell the truth” and discuss 3 rules that give to survive in a flat world.
2- from the book Peng and Friedman, discuss 2 theories of conflict presentation- Golden Arches and Dell. Pick one of these theories and explain it. Do you agree with this theory? Explain your answer.
4- in chapter 11 from the book Peng, Friedman (“ How Companies Cope”), Thomas Friedman discusses 9 rules that companies can follow to help them cope in a rapidly changing global environment. Rule # 1 states, “ When the world is flat whatever it will be done, the only question is whether it will be done to you or by you, Explain the meaning of this rule. Discuss how you can apply this rule to your own professional life.
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