What issues in channel conflict might arise from Proctor & Gambles’s special arrangments with Amazon.com?

Page 441-442. Read the case and answer these questions in your analysis.

  1. Do you think Proctor & Gamble should use a direct channel to sell to consumers?  Identify one or more arguements for and against using a direct channel for disposable diapers and paper towels.
  2. What issues in channel conflict might arise from Proctor & Gambles’s special arrangments with Amazon.com?
  3. Would you recoommend that Proctor & Gamble use any mode of transporation other than truck to transport cartons to retailers? Explain your answer.

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