Page 441-442. Read the case and answer these questions in your analysis.
- Do you think Proctor & Gamble should use a direct channel to sell to consumers? Identify one or more arguements for and against using a direct channel for disposable diapers and paper towels.
- What issues in channel conflict might arise from Proctor & Gambles’s special arrangments with Amazon.com?
- Would you recoommend that Proctor & Gamble use any mode of transporation other than truck to transport cartons to retailers? Explain your answer.