Instruction : Read the Case and answer the questions using evidence from the case. You don’t have to research for other sources. The Answer should be 200-250 words for each questions.
What will the other studio do with respect to the launch date of their movie?
What is special about movie competition as opposed to other products? What other business decisions are similar?
What factors must you consider when deciding when to release your movie?
How many tickets does your movie have to sell to break even in the first week?
What other marketing actions would you recommend