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What is inappropriate about Nestlé’s marketing practices in Africa?

Read the attached case study about neslie to answer the below questions.

Support documents provided to assist with answering questions as needed. 

 

 

CASE STUDY 1

  1. What should Nestlé Do Now?
  2. What is the argument that Nestlé should not have entered the market?
  3. What is the argument that Nestlé should have entered the market?
  4. Should Nestlé now exit the market because of the many challenges?
  5. Does it matter that this is a product for babies. Are there diifferent expectations for level of care based on audience?
  6. Is Nestlé not at fault because it was the mothers who misused the product?
  7. Is Nestlé responsible for local challenges (i.e., environment, water, etc.)?
  8. What is inappropriate about Nestlé’s marketing practices in Africa?

 

  1. What is appropriate about Nestlé’s marketing practices in Africa

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