What four basic steps comprise the controlling function of management? Why is an understanding of the four steps important in strategic management?

Discuss the I/O (industrial/organizational) approach in relation to competitive advantage. State your view of the merits of the external view versus the internal view of strategy.

Your response should be at least 200 words in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

What four basic steps comprise the controlling function of management? Why is an understanding of the four steps important in strategic management?

Your response should be at least 200 words in length. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

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