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What demographic factors should be considered in a marketing analysis? How should they be used?

Create an 10- to 12-slide Microsoft® PowerPoint® presentation, with notes, for the VP of marketing in which you address the following:  Netflix or Galaxy Note 4

  • What demographic factors should be considered in a marketing analysis? How should they be used?
  • What psychographic factors should be considered in a marketing analysis? How should they be used?
  • How do you account for attitudinal factors in marketing this product? What do you look for? How can your marketing choices affect your consumer attitudes?
  • Considering the importance of keeping existing customers, what methods might be used to encourage loyalty among existing customers in a service business?
  • Cite the assigned readings and at least one outside reference.

Format the presentation consistent with APA guidelines


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