1. In your own words, explain what the ‘mobile gap’ is and why it’s such a big deal.
2. What are the primary challenges and/or obstacles with generating ad revenue in a mobile environment?
3. Consider your own mobile device viewing patterns, i.e., what you read and access on your device. Briefly describe at least three potential revenue opportunities that an advertiser or media organization could pursue based on your viewing habits as a representative example.
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