Step 1
Read the Case Study – the International Wine Industry
Step 2
View video Olivier Grataloup Interview Languedoc wine industry
https://drive.google.com/file/d/0B_I4tTw0o43OaVNVY3Y4R0xfelU/view?usp=sharing
Step 3 : Answer the question
What advice would you give a new wine producer setting up in India who also has ambitions to grow into a medium sized producer and aggressively export their products?
Assignment General Rules
– Don’t describe the frame works
-Overlay the case material onto the framework
-Use graphs and diagrams ( i.e trend analysis )
Assignment Structure
A) Executive Summary – 200 Words
B) Introduction – 200 Words
C) Company/Market Analysis – 1300 words
C.1) Macro environment Analysis
-ESTEMPLE analysis
C.2) Industry Level Analysis
-Porter’s 5 Forces
C.3) Competitive Advantage Analysis
-Resource Based View (VRIN)
C.4) Corporate Strategy–High Level Framework
-Ansoff’s Diversification Matrix
-Porters Generic Global Strategies
-Prahalad & Doz (Global Strategies : tension between standardisation and customisation)
D) Analysis Conclusion – 500 Words
-What strategic options does the company have? (use SO from a SWOT Analysis)
-What actions are needed?
-Recommendations (these should be related to the application of frameworks and analysis
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