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The term \’experiential marketing\’ implies that potential clients are encouraged to experience a product or service before they buy it. It may also be a means of promoting a brand without immediate sale. A one page report should be prepared giving an example of experiential marketing with which you are familiar or (better still) have experienced.

Order Description

The term \’experiential marketing\’ implies that potential clients are encouraged to experience a product or service before they buy it. It may also be a means of promoting a brand without immediate sale. A one page report should be prepared giving an example of experiential marketing with which you are familiar or (better still) have experienced.
Please use one of the following 2 books to cite as a reference.
\’Sustainable Marketing\’ by Martin & Schouten or \’Let my people go surfing\’ by Chouinard.
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