The term \’experiential marketing\’ implies that potential clients are encouraged to experience a product or service before they buy it. It may also be a means of promoting a brand without immediate sale. A one page report should be prepared giving an example of experiential marketing with which you are familiar or (better still) have experienced.
Please use one of the following 2 books to cite as a reference.
\’Sustainable Marketing\’ by Martin & Schouten or \’Let my people go surfing\’ by Chouinard.
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