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Select an MNC that is involved in a joint venture or licensing agreement. Discuss the business relationship, including mention of at least two (2) of the key drivers for the strategic fit between the MNC and their alliance partner.

Strategic alliances, such as joint ventures and licensing agreements, between a multinational corporation (MNC) and a local partner in a host country are becoming increasingly popular as a means by which a corporation can gain entry into other countries, especially less developed countries. Select an MNC that is involved in a joint venture or licensing agreement. Discuss the business relationship, including mention of at least two (2) of the key drivers for the strategic fit between the MNC and their alliance partner. (25 points) (A 1½-page response is required.)


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