Select a real-life company of your choice. Choose one of its new (hi-tech or non-hi-tech) products launched within the last three years. Evaluate its performance and put forward reasons for this performance.

Select a real-life company of your choice. Choose one of its new (hi-tech or non-hi-tech) products launched within the last three years. Evaluate its performance and put forward reasons for this performance.

 The new product must be first launched after April 2012.

 Performance is mainly measured by financial and market performance indicators, but can also be represented by customers’ comments and competitor analysis

 Not absolutely necessary to cover every stage of the product innovation process

Important points you should note:

1. Maximum number of words: 3,000 excluding references and appendices (if there are any).

2. Leave aside 500 to 800 words elaborating the main academic theories / concepts (at least one, at most two) that you are using for this assignment.

3. Each assignment will be assessed based on (1) the appropriateness and completeness of the academic perspectives you have used; (2) the ability to apply academic knowledge to practice; (3) the amount of effort you have put; (4) the soundness of your arguments; (5) the organisation of your work.


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