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Research what other bad publicity Lululemon received in the past. How did they respond? How did it affect their business?

‘It is delusional and cult-lile:’ Lululemon employee slams the ‘hypocritical’ company in scathing essay and reveals horrifying details about what it’s really like to work for the brand

http://www.dailymail.co.uk/femail/article-3162978/Lululemon-employee-slams-hypocritical-company-scathing-essay-reveals-horrifying-details-s-REALLY-like-work-brand.html

• How does an email like this affect a company and brand? Explain your answer.

• How should a brand/company respond to an email/bad publicity?

• If you were in-charge of branding, how would you look to re-brand the idea and image of the company?

• Research what other bad publicity Lululemon received in the past. How did they respond? How did it affect their business?


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