In these difficult economic times, Magnolia Software company realizes that motivated employees are key to the company’s long term success. However, significant monetary incentives are not practical at this time. Research has shown a combination of factors contributes to motivating quality employees. How does one motivate employees> What are other companies doing to motivate employees? Is it possible to motivate employees without direct monetary incentives? Based on a review of the relevant literature and an analysis of what other companies are doing, propose employee motivation recommendations to Magnolia Software’s senior research leadership team.