Project ReportOrder DescriptionTMA04 is to tell the story of the progress of research so far starting with the broad topic area, i.e. Families (drawing on DD307 material to locate and situate your topic) and then gradually narrow down to your specific focus of ‘How professionals’ talk about the impact of domestic violence on children’s well-being’ to show what is already known, what is contested and what questions remain to be addressed. To do this effectively it will be important to analyse and evaluate sufficient focused material in some depth for the issues/questions the research has raised so you can identify gaps in the knowledge to use to justify your specific focus and your theoretical and methodological approach – i.e. so that your own study appears to emerge naturally as important from gaps in the knowledge that need to be addressed to advance academic understanding.CULTURAL ANALYSISThe data suggested in the cultural analysis include information that helps the marketer make market planning decisions. The information is more than a collection of facts. This material should attempt to interpret the meaning of the cultural information as it applies to product and market analysis.I. IntroductionInclude a short profile of the company, the product category, and that country in which you are planning to market.II. Brief discussion of country’s relevant historyIII. Geographic setting – impact on cultureA. LocationB. ClimateC. TopographyIV. Social InstitutionsA. Family1. Nuclear and extended2. Dynamics of the familya. Parental rolesb. Male and female rolesB. Education1. The role of education in society2. Literacy rateC. Political Systems1. Political structure2. Stability of the government3. Participation in global organizationsD. Legal Systems1. Code, common, socialist, or Islamic-law country?2. Attitude towards foreign nationalsE. Social Organization1. Social classes2. Race, ethnicity, and sub-culturesF. Common business customs and practicesV. Religion and aestheticsA. Major religions and other belief systemsB. Aesthetics1. Visual arts2. Music3. Performing arts (ballet, theatre, etc.)4. Folklore and other relevant symbolsVI. Living ConditionsA. Diet and nutritionB. Housing1. Types of housing available2. Do most people own or rent?3. In single-family dwellings or in larger groups?C. ClothingD. Recreation, sports, and other leisure activitiesE. Health careVII. LanguageA. Official language (s)B. Dialects?C. Prevalence of EnglishVIII. Buying BehaviorA. Price sensitivityB. Retail preferencesC. Accepted practicesIX. Executive SummaryAfter completing all the above sections, prepare a 1-page summary of the major points and place it in front of this section. The purpose is to give the reader a brief glance at the critical points of your report. What aspects of the culture should the reader know prior to doing business in this country?X. Sources of InformationXI. Appendices
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