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Pick a film or television production company of your choice – ideally one you would consider working at in the future – and describe how it fits into the marketplace at large and how its film or television properties are marketed and distributed.

Pick a film or television production company of your choice – ideally one you would consider working at in the future – and describe how it fits into the marketplace at large and how its film or television properties are marketed and distributed. Please include the following points in your discussion:

• A brief history of the company and types of projects the company is pursuing

• The competitive landscape the company operates in, and the main challenges it faces

• Potential international involvement or aspirations of the company

• How some of the company’s key properties have been marketed and

what kind of distribution deals are in place for these properties

• In what way the development process at the company is shaped by

marketing, distribution and global market considerations

For your research, please refer to newspaper and trade paper articles on Lexis Nexis and, if you can get access, schedule a phone or personal interview with an employee of the company. Provide an informed assessment of the information you find and share your own thoughts about the company and its strategies and practices. Please cite your sources and include a bibliography.


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