Identify at least one organization or individual that has creatively negotiated the opportunities and challenges that communication industries face in the 21st century. Write a 2000-word essay based on the following: How has this individual or organization demonstrated a creative response to the opportunities and challenges that characterize the communications landscape in the 21st century?

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Assessment task : Research Paper Length: 2,000 words Task: Identify at least one organization or individual that has creatively negotiated the opportunities and challenges that communication industries face in the 21st century. Write a 2000-word essay based on the following: How has this individual or organization demonstrated a creative response to the opportunities and challenges that characterize the communications landscape in the 21st century?
You may choose any of the following: a website; a news source; filmmakers or actors; musicians; marketing personnel (or examples) from PR or advertising; journalists; advocacy, political or NGO groups; writers.

Tips/ requirements from tutor:
– the organization or individual is better to be word famous or international. For instance, Google. (don’t write Google)
– Pay attention to the accuracy of reference. If you quote or use a particular argument for a journal publication. Please provide page number in your reference, For example (page xx, author, year).
– MUST write CRITICALLY not DESCRIPTIVELY.
– Analyze should be critical and relevant
– talk about how person/ organization use social media to achieve their goal
You should discuss globalization, customization, digitization or personalization or commercialization of an individual or organization in the essay.
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