Identify and define competitive advantages for a particular organization

Week 1: Textbook CH.1
Learning Objectives
– recognize what approach to strategic process the leader(s) apply – a planned strategy, emerged strategy, or scenario planning approach;
– discuss and follow the process of strategic thinking of the leaders of the organization;
– recognize and understand cognitive biases in strategic thinking

Week 2: Textbook CH.2 & Ch.3 & Ch.4
Learning Objectives
– perform internal analysis of the organization and define its strengths and weaknesses
– perform analysis of the external environment of the organization and define its opportunities and threats
– explore a role of SWOT analysis in a strategy-making process

Week 3-Ch.4, Ch.5
Learning Objectives
– explain the nature of distinctive competencies
– identify and define competitive advantages for a particular organization
– discuss the nature of competitive positioning and factors affecting the business-level strategies
– identify and define strategic positioning for a particular organization
– appreciate competitive positioning in different markets

Week 4-Ch.6, Ch.7
Learning Objectives
– understand the process of globalization and how that impacts upon a company’s strategy
– discuss the motives for expending internationally
– review different strategies that companies use to compete in the global market place
– discuss the arguments for and against concentrating a company’s resources in one industry
– define factors that shape a strategic choice of the leaders

Week 5-Ch.8, Ch.9
Learning Objectives
– understand the main steps involved in strategic change process
– become aware of resistance to change
– review advantages and risks of different methods of implementing s

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