Please use Samsung Electronics establishing manufacturing units outside Korea as a case study.
Identify a target market for a product or services that Samsung makes and devise a market entry strategy for the product or service.
The assignment should make an informed analysis of the correct choice for entry of firms with only domestic experience into foreign markets. A Critical analysis of such strategy and the factors which assist / hinder its successful executive should be undertaken. Importantly exploration should be made of the product or a service to be internationalized, the right markets fit ( why the market in question was chosen ) , the nature of the market is specially any regulatory issues that may help or hinder the sale of the product and service and the route to market, ( direct sates, licensing, distribution agreement ) alternatively, for those students that work in an industry that is unlikely to globalize its business, the report can focus on a product or service, which due to the liberalization of the UK market, is coming under competitive pressure from foreign entrants.
The assignment should include a title page, a table of content and an executive summary. Single spacing is acceptable. The Harvard referencing should be adhered throughout. End notice are unacceptable. The bibliography should be based on primary sources (where applicable) and secondary sources should be very comprehensive.
Please base 40% of the reference on books, 30% on journals, 20% from websites and 10% from newspapers. The suggested reference books to be used are Porter Diamond, Fund Direct Investment (FDI).
As discussed with Michael, we need the writer to communicate with u the topic chosen and take our concurrence before proceeding. I don’t want the writer to come out with a finished product on the last day of the deadline and compel me to accept.
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