Identify a specific brand that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity?

  1. Identify a specific brand that has developed a high level of brand equity. What specific aspects of that brand establish its brand equity?
  2. Online marketing research seems to be the wave of the future. What drawbacks do you see associated with online research? What are the privacy issues?
  3. How does the Internet help companies gain customer input on their existing and new products?
  4. Assume you were hired by the local grocery store to help assess their service quality.; How would you go about undertaking this project?
  5. On your weekly grocery shopping trip, you notice that the price of spaghetti has gone up 50 cents a pound. How will this price increase affect the demand for spaghetti sauce, rice, and Parmesan cheese? Explain your answer in terms of the price elasticity of demand
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