Based on the case and your own research, how would you describe and analyse Facebook’s strategy and its implementation? To answer this broad question, perform a comprehensive written case analysis, for which the expectation is that you (1) identify all important strategic issues that the company needs to address, (2) perform a detailed analysis and evaluation, and (3) propose an overall action plan and set of specific recommendations addressing the issues you have identified. In going through the exercise of “Identify-Evaluate-Recommend,” please follow the advice (pp. 8-10) in the Guide to Case Analysis. Thus, your case analysis should consist of the following three sections:

1. Identification of Strategic Issues and Problems

2. Analysis and Evaluation

3. Recommendations