Assignment 2: Discussion: Costco Wholesale
Using your text book, the AUO library and the Internet, research Costco Wholesale Corporation. Discuss the following in 2-3 paragraphs:
- How does Costco’s business strategy provide value to the consumer?
- How does Costco’s strategy provide a competitive advantage over their primary competitors?
- What recommendations could you provide regarding Costco’s strengths and opportunities for improvement?