INTL 224Take-home CaseFall 2015
Cheng, S.S & Seegar, M.W. (2012). Cultural Differences and Communication Issues in International Mergers and Acquisitions: A Case Study of BenQ Debacle. International Journal of Business and Social Science. Vol. 3 No. 3. http://www.ijbssnet.com/journals/Vol_3_No_3_February_2012/12.pdf
Read the above case and prepare a formal report (3-4 pages) answering the questions that follow. Your report should be written in APA style. Completed assignments should be uploaded to the digital dropbox on e.centennial prior to the due date (Oct. 6th).
Consider the following questions in the context of this case:
1. How did cultural differences lead to the failure of the BenQ – Siemen’s merger?
2. The case describes how BenQ communicated both during and after the acquisition. What could they have done differently to improve communication?
3. What if BenQ had acquired Toshiba’s mobile communications division. Given that Toshiba is a Japanese company, what communication difficulties might they have encountered?
Grading Rubric:
Criterion |
A-level |
B-level |
C-level |
D-level |
Unsatisfactory |
Mark |
||
Overall Organization |
Logical, clear, and effective |
Clear and effective |
Clear, could be more effective |
Not very clear |
Inadequate |
/2 |
||
Identification of cultural differences between BenQand Siemen’s |
Clear, concise, and effective |
Clear and effective |
Clear, could be more effective |
Not very clear |
Inadequate |
/2.5 |
||
Suggestions for communication improvements |
Clear, concise, and effective |
Clear and effective |
Clear, could be more effective |
Not very clear |
Inadequate |
/2.5 |
||
Analysis of BenQ’scommunication with Toshiba |
Uses professional sources extensively and effectively |
Uses professional sources sufficiently |
Uses professional sources adequately |
Uses some professional sources |
Does not use professional sources |
/3 |
||
APA format; References |
Documents sources using APA format precisely throughout |
Documents sources using APA format with a few errors |
Documents sources using APA format with many errors |
Does not use APA format adequately |
Does not use APA format |
/2 |
||
Writing effectiveness |
Writes clearly, concisely and effectively |
Writes clearly, and effectively, with only a few errors |
Writes clearly and concisely, with many errors |
Writing is unclear, with too many errors |
Writing is unclear and unfocused, with many serious errors |
/3 |
||
Total: |
/15 |
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