How did cultural differences lead to the failure of the BenQ – Siemen’s merger?

INTL 224Take-home CaseFall 2015

Cheng, S.S & Seegar, M.W. (2012). Cultural Differences and Communication Issues in International Mergers and Acquisitions: A Case Study of BenQ Debacle. International Journal of Business and Social Science. Vol. 3 No. 3. http://www.ijbssnet.com/journals/Vol_3_No_3_February_2012/12.pdf

Read the above case and prepare a formal report (3-4 pages) answering the questions that follow. Your report should be written in APA style. Completed assignments should be uploaded to the digital dropbox on e.centennial prior to the due date (Oct. 6th). 

Consider the following questions in the context of this case:

1. How did cultural differences lead to the failure of the BenQ – Siemen’s merger?

2. The case describes how BenQ communicated both during and after the acquisition. What could they have done differently to improve communication?

3. What if BenQ had acquired Toshiba’s mobile communications division. Given that Toshiba is a Japanese company, what communication difficulties might they have encountered? 

Grading Rubric:

Criterion

A-level

B-level

C-level

D-level

Unsatisfactory

Mark

Overall  Organization

Logical, clear, and effective

Clear and effective

Clear, could be more effective

Not very clear

Inadequate 

/2

Identification of cultural differences between BenQand Siemen’s 

Clear, concise, and effective

Clear and effective

Clear, could be more effective

Not very clear

Inadequate 

/2.5

Suggestions for communication improvements

Clear, concise, and effective

Clear and effective

Clear, could be more effective

Not very clear

Inadequate 

/2.5

Analysis of BenQ’scommunication with Toshiba

Uses professional sources extensively and effectively

Uses professional sources sufficiently 

Uses professional sources adequately  

Uses some professional sources

Does not use professional sources 

/3

APA format; References

Documents sources using APA format precisely throughout  

Documents sources using APA format with a few errors

Documents sources using APA format with many errors

Does not use APA format adequately

Does not use APA format

/2

Writing effectiveness

Writes clearly, concisely and effectively 

Writes clearly, and effectively, with only a few errors

Writes clearly and concisely, with many errors

Writing is unclear, with too many errors

Writing is unclear and unfocused, with many serious errors

/3

Total:

/15


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