Discuss the “Four Ps” of Marketing: Product, Place, Price, and Promotion.
- How do Doritos and Jones Soda fill a customer’s need or want?
- How do economic conditions affect Doritos’ and Jones Soda’s sales?
- Product Differentiation: How are Doritos and Jones Soda different than their competitors? Is their service(s) different?
4. Identify (2) TWO places you could purchase Jones Soda and / or Doritos. How are thier products distributed?
5. What pricing strategies is Jones Soda using? Discuss (2) TWO.
PROMOTION: How are Doritos and Jones Soda promoting their products?
6. How are these companies reaching their target market in these promotions?