Group Case Study Analysis

THE COMPANY IS OROTON AUSTRALIAThe company has a good presence in Australia and is now looking to expand both its retail and internet distribution networks overseas in order to continue to grow. Having already set-up branches and distribution centres in New Zealand, they believe the next phase of expansion will require them to enter more diverse and challenging environments in JAPAN in order to “GO GLOBAL”.You are required to:1. Perform a country research analysis for 3 of these possible markets to assess its ‘attraction’ as a possible market for global expansion.2. Evaluate each of the markets against each other – and then make your recommendation to the company’s Board of Directors as to which one you believe will be the most beneficial – and share your reasons why.This assignment needs to cover the following areas of the research:-Executive Summary – with key findings and recommendations Brief overview of the brand and it’s existing position within the Australian market Over view and analysis of each of the 3 candidate markets that includes:o Potential market size and potential for growtho Target market and segment to be addressed in the International Marketo Nearest competition in the international marketso Macro environmental (PESTEL), economic and financial/exchange rate influences inthat countryo Suggested marketing mix comparison in the new country (price, product, place,promotion)o Manufacturing and sourcing optionso Perceptual positioning map against competitors in the new country o Growth potential and some projections Reference Listing (presented in standard Harvard Referencing format)


Last Completed Projects

# topic title discipline academic level pages delivered
6
Writer's choice
Business
University
2
1 hour 32 min
7
Wise Approach to
Philosophy
College
2
2 hours 19 min
8
1980's and 1990
History
College
3
2 hours 20 min
9
pick the best topic
Finance
School
2
2 hours 27 min
10
finance for leisure
Finance
University
12
2 hours 36 min