Assignment Question
Consider a service industry organisation with which you are familiar. In what areas could this organisation benefit from benchmarking? With which other organisations could it be usefully benchmarked? What factors might influence effective benchmarking in this service industry context?
Further Guidance
(a) Be careful not to spend too much of your assignment simply describing course
concepts or examples. Your emphasis should be on applying the frameworks or
concepts to allow you to analyse the issues identified in the question and for this
analysis to be a foundation for your subsequent conclusions;
(b) Examples can be from your own experience or from other sources (appropriately
referenced);
(c) We also advise that you use the electronic databases (e.g. Business Source
Premier and Emerald) in the library to search for additional academic articles
which support your answer;
(d) Remember to reference sources appropriately.
Assessment Criteria
In addition to the criteria outlined above and in the Programme Handbook, students are expected to demonstrate:
(a) the ability to apply frameworks and concepts from the Benchmarking literature to
‘real world’ cases;
(b) the ability to identify the implications of such an analysis for practice within
organisations;
(c) the ability to reach a conclusion based upon the analysis of both theory and
practice in addressing the question.Word limit: 3,500
Points need to be considered:-
- The selected should be in Saudi Arabia ( like Telecommunication Companies, STC, Mobily and Zain)
- 12 references as minimum.
- All references pages that were mentioned in the essay need to be sent.
Student Assignment Guidelines
These guidelines should be read in conjunction with the module-specific assignment question. Failure to follow the guidelines may result in your assignment being returned to you unmarked.
What is the requirement for the page setup?
The assignment should be typed and be formatted for A4 (portrait). A left-hand margin of 25 to 40 mm should be used, with all other margins being 20 mm. Double line spacing should be used for the assignment, except for indented quotations where single spacing may be used. A font size of 12 is required, and you are encouraged to use a clear font design such as Arial, Times New Roman or Courier New. Pages must be numbered consecutively throughout the text, with numbers located centrally at the bottom of each page. Any abbreviations used should be those in normal use. Where necessary a key to abbreviations should be provided.
Word count
The word limit for the assignment is specified in the assignment question. The word count includes everything, except list of references and appendices (if any).
The zone of tolerance for word count is ± 10% of the word limit. Exceeding the limit by over 10% will incur an automatic penalty of 10 points off the mark. Exceeding the limit by over 15% will increase the penalty, at the marker’s discretion, up to a maximum of 50 points off the mark. There are no automatic penalties for assignments with word count below 90% of the word limit; however, while brevity is encouraged, such assignments are unlikely to satisfy the assignment requirements.
Referencing
All sources used in the preparation of the assignment must be fully and correctly referenced both in the text and in the list of references (entitled “References”) at the end of the document using the Harvard referencing format.
Writing style
The assignment must be written in fluent formal academic style. Do not use contractions (e.g., “isn’t” for “is not”), slang or colloquialisms (e.g., “pretty reliable”), exclamation marks, or direct questions, and do not directly address the reader. Do not use bullet point lists, unless absolutely unavoidable. Do use complete sentences. Use common words in their dictionary meaning. When in doubt, check a full-sized dictionary. Use subjectspecific terms in the exact meaning they are used in this subject. Do not use a phrase where a word would do. Avoid redundant words, such as “still remains” (“remains” already means that it is still there), and wordy clichés, such as “in recent years” (instead of “recently”). Do not overuse brackets and subordinate clauses. Avoid long sentences; break a sentence that is more than two lines long into two (or more) simpler sentences. Do not use abbreviations for the names of concepts and theories. Any abbreviations used in the text must be deciphered the first time the abbreviation is used. If you wish to use font formatting for emphasis, use italic (not bold or underline), and use it sparingly – do not emphasise a whole sentence or paragraph. Do not italicise quotations, unless italics are used in the original source.
For individual assignments, writing in either the first person singular (e.g., “I analysed”) or the third person (e.g., “The analysis demonstrated”) is equally acceptable; using the first person plural (e.g., “We found”) is not. You may, if you wish, include tables and figures to present information. Note, however, that these must be treated as an aid, rather than a substitute for analysis and discussion. Each table/figure must be preceded by table/figure heading, in bold font, sentence case, centred, using the format: Figure [Number]: Title. All tables and figures must be numbered; tables and figures are numbered separately; each table and figure must be
referenced in the text (e.g., “see Table 1”).
Grammar and spelling
The assignment must be carefully proof-read. A few minor errors in grammar or spelling will be discounted, but numerous errors in grammar, word choice and spelling will be penalised.
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