What constitutes a brand? Branding is more than just a logo. We increasingly see the brand as an ‘experience’ that is generated by factors such as the logo, store design, advertising, customer communications etc.
How companies have achieved this ‘brand experience’ referencing both traditional and more contemporary methods including the use of social media.
Reading: B. Bick, P., Chiper, S. (2007) ‘Swoosh Identity: Recontextualizations in Haiti and Romania’, In Lees-Maffei, G., Houze, R. (2010) The Design History Reader, New York: Berg.
Reading: Klein, N. (2000) ‘No Logo’ In. Clark, H., Brody, D, (2009) Design Studies: A Reader, New York: Berg.
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